What we do

Marketing and ads

Marketing delivers leads, sales delivers deals, and nobody connects the two. That is where the leak starts. This is what we build so that every marketing euro can be traced to a deal.

Handling an inbound lead

NowA form or email comes in. Someone sees it, or not. Reads it, judges it, creates the contact, assigns it, writes a reply. Hours later, sometimes never.

ThenThe request is read and qualified on your own criteria. Contact created and enriched, assigned to the right rep, first reply in your tone within a minute, task set.

What it deliversResponse time from hours to minutes. No lead goes quiet. The rep starts with a qualified conversation.

Ads that optimise for deals, not clicks

NowMeta and Google optimise for what they can see: a click, a form. Whether a real conversation or a deal came out of it, they do not know. So they buy more of the wrong thing.

ThenOnly the events that matter go back to the ad platforms: a qualified conversation, a won deal. The algorithm learns who buys instead of who clicks.

What it deliversSame budget, more deals. And an end to reports full of leads nobody could do anything with.

Knowing which channel makes money

NowMarketing reports leads, sales reports deals. Budget goes on gut feeling, and the argument about who brought the deal comes back every month.

ThenSource per deal, campaign per euro of revenue, automatically, even when the deal closes months later. From first click to signed contract in one line.

What it deliversBudget goes to what works. One truth for marketing and sales.

Copy in your customer's language, in six languages

NowPages, emails and ads are written from the agency, not from the conversation. They sound like marketing, not like the customer.

ThenThe words, objections and questions of real customers come out of call transcripts and become the basis for every text. Written fresh per language, not translated, and checked by a native speaker.

What it deliversCopy that sounds the way your customers talk. In the Netherlands, Germany, France, Italy, Spain and the UK.

Tools we typically use here

HubSpot

Meta Ads

Google Ads

Google Analytics LinkedIn Ads

Gmail

Anthropic Claude

Strategy call

Half an hour, and you know where the hours go.

No preparation, no cost. We talk about how the work runs today, and within a week you get a report on what there is to win in time, revenue and hires you no longer need. Whether anything gets built afterwards is up to you.

Plan a strategy call

Prefer email first? wichardboon@gmail.com