I run a go-to-market team. I build the machines myself.
Wichard Boon. Head of go-to-market at an AI scale-up in Amsterdam. Everything on this site started as something I needed for my own team.
Who I am
I have spent my career in sales and go-to-market at startups and scale-ups. First as the person on the phone, then leading the team, now responsible for marketing, sales, customer success and the systems behind them at an Amsterdam AI scale-up that sells across Europe.
Somewhere in 2025 the job changed. A commercial team that cannot hire fast enough has two options: work longer, or let a machine do the parts that do not need a person. I chose the second and started building, evenings first, then as the main part of my job.
Nova GTM is where that work goes next: the same machines, built for other teams, inside their own tools.
What I built for my own team
Over the past year, all of it live and in daily use. Not slides, not pilots.
Outbound that runs itself
LinkedIn and WhatsApp sequences that run on their own and hand a warm reply to a rep the moment someone answers.
A CRM that is actually clean
Every deal on a contact, every handover a task, every call logged. The pipeline you look at on Monday is the real one.
Coaching from recordings
Every sales call scored against our own playbook, with two or three concrete points per rep. Nobody sits in on calls any more.
Follow-ups written from the transcript
Summary, proposal and next step, drafted minutes after the call, sent in the rep's name.
Overdue invoices chased in the right tone
Reminders that sound like us, escalating on a schedule, without finance doing it by hand.
Recruiting that screens within a day
Applicants scored and answered the same day, interviews scheduled without email ping-pong.
How I work
Map first, build second
Most hours are lost between steps, not inside them. I draw the process before I automate anything.
Inside your tools
Your CRM, your inbox, your WhatsApp. No new platform to log into, no data leaving your accounts.
Fixed price, you own it
Per process, agreed up front. What I build is yours, and it keeps running if I am not there.
Say hello
The fastest way to reach me is LinkedIn. Or book half an hour and we talk about your team.
Plan a strategy callPrefer email first? wichardboon@gmail.com