NowThe rep writes notes, sometimes fills the fields, writes the follow-up, sets a task. Twenty to thirty minutes per call, often in the evening.
ThenRecording becomes transcript. Fields filled, summary in the CRM, follow-up email drafted in the rep's own style, next step as a task. The rep reads it and hits send.
What it deliversThe hour after the meeting is selling time again. And the CRM is right, because it no longer depends on discipline.
