Ads that optimise for deals, not clicks

Meta and Google optimise for what they can see: a click, a form. Whether a real conversation or a deal came out of it, they do not know. So they buy more of the wrong thing.

Now

Meta and Google optimise for what they can see: a click, a form. Whether a real conversation or a deal came out of it, they do not know. So they buy more of the wrong thing.

Then

Only the events that matter go back to the ad platforms: a qualified conversation, a won deal. The algorithm learns who buys instead of who clicks.

What it delivers

Same budget, more deals. And an end to reports full of leads nobody could do anything with.

Tools we typically use here

Built inside your own accounts, at a fixed price and a fixed timeline. What we build is yours.

Strategy call

Half an hour, and you know where the hours go.

No preparation, no cost. We talk about how the work runs today, and within a week you get a report on what there is to win in time, revenue and hires you no longer need. Whether anything gets built afterwards is up to you.

Plan a strategy call

Prefer email first? wichardboon@gmail.com